CLOUD FOOTWEAR’s privacy policy is updated accordingly to the new General Data Protection Regulation (GDPR EU 679/2016). It describes the personal information we may collect online and how we may use and disclose such information.

Data privacy is extremely important for us, we value honesty and transparency in a way that allows us to build a strong and solid relationship with you and we therefore have a policy setting out how your personal data will be processed and protected. From the moment you browse our website and/or decide to buy an item in our online store, you are accepting and consenting to the terms and practices described in our privacy policy, as it is essential for the successful delivery of our products.

We never pass on, sell or swap your data for marketing purposes to third parties outside CLOUD FOOTWEAR. We will only act as the personal data processor and data that is forwarded to third parties is only used to provide you with our services. We do not authorize our service providers to use, disclose or use the information except as necessary to perform services on our behalf or to comply with legal requirements.

All personal information you provide us or that we obtain will be handled by us as responsible for the personal information. The information can be used to ensure communication and deliveries to you and for the credit assessment. You have the right to inspect the information held about you and you always have the right to request CLOUD to access, correct, erase, forget, block or delete the information held about you – contact us by email or by post to CLOUD FOOTWEAR/ JOIA CALÇADO S.A., 622, Rua da Leira, 4610-424 Felgueiras. We will do everything within our power to respect your concerns and wishes.

When processing personally identifiable data, either directly or indirectly, we apply the principle of strict necessity – the use will always be minimal, so as not to exceed the original purpose for which it was collected and/or processed.


By purchasing a product from our online shop, creating an account and/or contacting us, you’re providing us with personal information such as:

  • CREATE AN ACCOUNT: Username and email address
  • NEWSLETTER REGISTRATION: First and last name, email address
  • PLACING AN ORDER: Name, address, phone number, email address and VAT number

We also collect some data automatically when the client uses our online services. We may obtain information by automated means, such as browser cookies, pixels, web server logs and web beacons. These technologies help us store your information so that you do not have to re-enter it, monitor and understand how you use and interact with our platform, understand the effectiveness of our communications and otherwise improve the Services

CLOUD FOOTWEAR may use the personal data obtained for:

  • Communicate with you;
  • Provide customer support;
  • Manage, evaluate and improve our business, including developing new products and services, managing our communications, analyzing our services and client database, conducting market research, aggregating and anonymizing data, performing data analysis and performing accounting, auditing, training and other internal functions;
  • Protect against fraud, identify and prevent fraud and other criminal activities, complaints and other responsibilities;
  • Comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this Privacy Policy and the Terms and Conditions applicable to our website.

We may also use the information obtained in other ways for which we provide specific notice at the time of collection or otherwise with your consent.

Your information is stored for the purposes described herein for as long as necessary for the purposes mentioned; unless the personal data in question is necessary to prove fulfilment of obligations, as long as the limitation period of the corresponding rights has not expired, or if there is a longer period of data retention imposed by law.


We may share elements of your personal data with:

  • Payment processors engaged by us to securely store or handle payments’ information, such as: cardholder name, card number, expiry date and CCV security code;
  • Providers of email management and distribution tools – for example, if you sign to receive our newsletter or other marketing messages, we will manage the delivery of these to you using an email distribution tool. You can easily opt out by following the instruction in each marketing mail;
  • Providers of data aggregation and analytics software services that enable us to effectively monitor and optimize the delivery of our services;
  • Providers of tracking tools that we use to monitor instances where you click on our website;
  • Carrier/transport providers, that deliver the items bought to be delivered to you;
  • Providers of online cloud storage services and other essential IT support services.

We may also disclose information about you if we are required to do so by law or legal process, to law enforcement authorities or other government officials, when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

CLOUD uses safety measures that fit the protection of your personal data against accidental or illegal destruction, accidental loss, change, dissemination or unauthorized access and against all other illegal treatment possibilities. In the case of a security breach, we will immediately contact all customers and/or newsletter subscribers to the email provided by them.

However, we may not ensure that all the safety manners adopted for the protection of this website and the dissemination of data and information through it are going to be able to prevent or exclude any undenied access or data loss. Therefore, we advise that you protect your own computer with software that is able to protect you in the transmission and reception of data (such as updated antivirus) and that your browser takes all the appropriate measures to ensure a safe transmission of data (such as firewall and anti-spam filters).

We may need to update our Privacy Policy at any time without notice to reflect changes in our personal information practices. The latest version is always available on our website.


As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

How do we use Cookie

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

The Cookies We Set

  • Account: If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
  • Login: We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
  • Email newsletters: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
  • Orders processing: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site:

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time, we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.
  • As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook and Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

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